A designer for MetaLab in Victoria, BC. I make Everyday for iPhone. You can email me.
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The Dove Campaign for Real Beauty stemmed from research that exposed that only 2% of women world wide considered themselves beautiful. Apparently, the campaign was denied twice by the Dove executives. To prove their point, the marketers developing the campaign secretly interviewed the daughters of those executives and presented it to them in a video much like this one. The executives acquiesced and the campaign was launched in 2004.
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marymo reblogged this from mdfsmash and added:
I surprise myself to admit that this advertisement disguised as a public service announcement was importantly poignant.
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noraleah reblogged this from dihard and added:
me that my thighs were too big. I still think my thighs are too big.
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